As artificial intelligence transforms every facet of business, the role of the Product Manager is rapidly evolving from feature owner to a holistic business leader - mirroring the classic General Manager (GM) model. In this keynote, we’ll explore how the most future-ready product organizations are rethinking their structure and strategy to thrive in the AI era. We’ll dive into the new operating model where Product Management sits at the center of a multidisciplinary team including User Research, Design, Product Operations, and AI specialists to drive both innovation and accountability. This approach empowers PMs to act as mini-GMs: orchestrating cross-functional teams, leveraging AI-powered insights for faster, smarter decisions, and taking end-to-end ownership of product outcomes.