In the B2B world, not all products are visible — some live in APIs, data models, or background systems that never touch a user interface. Yet, they carry immense value. So how do you tell a story about something people can’t see? This keynote explores how to craft compelling narratives when the product isn’t on the shelf — it's in the stack. Drawing on real-world experience from navigating the unseen layers of enterprise technology, Amrita Choudhury shares practical storytelling hacks that help product leaders translate complexity into clarity, build trust without the pitch, and move buyers to action through imagination, proof, and momentum.