AI adoption has moved beyond experimentation. The next advantage belongs to product leaders who can connect technical performance to financial outcomes. Denise Cheung's session explains how every product decision—what to build, automate, or improve—ultimately shapes the profit and loss statement. Drawing from hands-on experience leading enterprise AI products, she shows how to connect product thinking to financial impact, using AI as the proving ground for disciplined decision-making. Attendees will learn how to evaluate opportunities through revenue, margin, and cost lenses, and how to guide teams toward building products that make both customers and balance sheets stronger.