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Julie
Buchanan McCracken
Senior Product Manager
Flickr
Julie Buchanan McCracken is a Senior Product Manager at Flickr with more than two decades of experience building digital media products across both B2B and B2C markets. Throughout her career, she has focused on creating products that balance user needs with business objectives, working closely with stakeholders to define product vision, shape strategy, and deliver solutions that drive engagement and growth. Known for her collaborative leadership style, Julie excels at bringing together cross-functional teams to turn complex requirements into impactful customer experiences. With deep expertise spanning product strategy, requirements development, and digital media innovation, she is passionate about building products that create value for users while supporting long-term business success.
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28 October 2026 14:00 - 15:00
Interactive roundtable discussions
Join us for interactive roundtable discussions where you'll dive deep into a topic of your choice alongside industry peers. Discuss real challenges, share what's working, and connect with product leaders facing similar decisions. Discussion topics include: - The role of product in driving business strategy - Creating effective product roadmaps: Aligning priorities and stakeholders - Scaling product teams: challenges and strategies for growth - Product portfolio management: Balancing risk and innovation
28 October 2026 16:00 - 16:45
Panel | AI as a decision-making engine: How product leaders are rewiring their strategy process
The most interesting use of AI in product right now is not in the product itself, but in how product leaders make decisions. Teams are using AI to synthesise customer research at a scale that was previously impossible, to model the second-order effects of roadmap decisions, to identify patterns in usage data that no analyst would have found, and to stress-test strategic assumptions before they get built into a plan. This panel brings together leaders who have gone furthest down this path and are willing to share what they have actually learned. Panelists will discuss the specific ways they have integrated AI into their strategy and decision-making process, the places where it has made a genuine difference, and the places where they tried it and found it wanting. They will also tackle the harder question of what it does to a product organisation when the tools for analysis and synthesis become dramatically more powerful, what changes about the PM role, what changes about team structure, and what human judgement remains irreplaceable.