AI has made it easier than ever to build a product and harder than ever to know whether it's the right one. Answers arrive instantly and sound certain, while the judgment behind a good decision still takes time, discipline, and a willingness to question what looks obvious. In this session, Prateek explores how product teams can make stronger decisions when the pace is high and the information is never complete. Drawing on his work leading AI products, he offers a practical approach to weighing options, testing assumptions, and having better conversations about the choices that shape a roadmap. Attendees will leave with a few techniques to try with their own teams and a fresh way to think about their most important decisions.