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Raman
Hanjra
Global Product Director
Baker Hughes
Raman is a strategic and results-driven Product Line Leader with a deep understanding of global Cleantech markets. He's a passionate management professional known for successfully driving growth strategies within matrix organizations. Raman brings a wealth of experience in product management, strategic marketing, business development, and consultative sales across the Process (O&G Extraction, LNG, Refining, Petrochem, Power, and Cleantech) and Tech (ERP) industries.
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29 October 2025 12:00 - 12:30
Low carbon advantage: Transforming products into market leaders
Products that made ESG claims such as "carbon zero" grew 8% more and enjoyed greater loyalty than peers that didn't make them. – McKinsey, NielsenIQ study 2023 In today's competitive marketplace, sustainability has evolved from corporate responsibility to strategic imperative. Products incorporating sustainable features or enabling carbon footprint reduction aren't merely achieving compliance—they're capturing market share, commanding premium pricing, and driving exceptional customer loyalty. This session examines how product managers can leverage the "carbon advantage" as a strategic differentiator for market leadership. We'll provide an actionable framework alongside essential tools and terminology to integrate into your product strategy, delivering the competitive edge necessary to create impactful, market-leading products.