Products that made ESG claims such as "carbon zero" grew 8% more and enjoyed greater loyalty than peers that didn't make them. – McKinsey, NielsenIQ study 2023 In today's competitive marketplace, sustainability has evolved from corporate responsibility to strategic imperative. Products incorporating sustainable features or enabling carbon footprint reduction aren't merely achieving compliance—they're capturing market share, commanding premium pricing, and driving exceptional customer loyalty. This session examines how product managers can leverage the "carbon advantage" as a strategic differentiator for market leadership. We'll provide an actionable framework alongside essential tools and terminology to integrate into your product strategy, delivering the competitive edge necessary to create impactful, market-leading products.