Fifteen months ago, Appcues was a dusty digital adoption platform: powerful targeting only experts could use, guides that gathered dust, and long, complex implementations. Today it’s a multi-agent system that reads customer behavior and acts on it. And we moved 100% of our customers onto the new product before we ever “launched” it. Appcues CEO Ryan Barry and VP of Product & Engineering Berni Fisher share why they bet the business on a relaunch, how they rolled it out to customers, and how the team rebuilt the product while shipping releases constantly. You’ll walk away with a framework to map your next launch, spot your people, process and tech gaps, and the Claude skill file our team uses to turn releases into launch-ready content.