The activation playbook was written for knowledge workers with a laptop and a broadband connection. It does not translate cleanly to a warehouse operative with a handheld scanner, a field technician with a ruggedized tablet, or a store manager checking in for thirty seconds between shifts. Getting adoption in operational, industrial, and frontline B2B contexts requires a fundamentally different approach to onboarding, interface design, and what you even count as successful activation. This panel brings together operators who have built for those environments. Panelists will share the specific adaptations they made to their activation model for non-desk users: how they defined the first-value moment in a workflow context, how they designed onboarding for intermittent and interrupted use, how they measured adoption in environments where traditional analytics instrumentation does not work cleanly, and what the support model needs to look like when your user cannot easily stop and read a help article. Expect a practically grounded conversation with examples from manufacturing, logistics, retail, and field services.