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➔ Retrofit, don’t rebuild: Tactical playbooks from practitioners embedding product-led growth into entrenched, sales-led enterprises, the real, messy work of PLG when you didn’t start that way.
➔ AI without a blank canvas: See how capital-efficient, operationally-minded companies are embedding AI into legacy and vertical software, without the luxury of starting from scratch.
➔ Resolve the tension, don’t ignore it: Straight talk on where product-led growth collides with enterprise sales teams, long procurement cycles, and channel partners, and how leading orgs are working through it.