19 November 2026 10:45 - 11:30
Panel | The hybrid GTM at scale: What enterprise PLG looks like when it is actually working
Most enterprise PLG conversations are about the early stages. This one is about what comes after: two or three years in, the motion is established, the initial sales-team battles are resolved, and you are operating at volume. What does the mature version actually look like?
Panelists cover how the model has evolved at scale — the metrics that matter now versus early on, the organizational changes that became unavoidable, and where the hybrid model created new tensions the initial design did not anticipate.
Attendee takeaways
- How the metrics that matter in a mature hybrid GTM differ from those in year one, and when to make the switch
- The organizational changes that become unavoidable once the PLG motion reaches scale
- Where the hybrid model creates new tensions at scale that did not exist at the start, and how panelists have managed them