In this networking roundtable session, attendees will have a chance to connect with fellow product peers and learn from each other. Each discussion topic will be led by an expert speaker, who will facilitate and guide the conversation to ensure maximum impact. Discussion topics: 1. Aligning goals: Product managers and internal stakeholder collaboration 2. Business Transformation and continuous improvement 3. Unlocking the full potential of your product lifecycle: Strategies for sustainable growth 4. Cultivating success: Building a mentorship framework for product managers 5. Aligning goals: Product managers and internal stakeholder collaboration

The activation playbook was written for knowledge workers with a laptop and a broadband connection. It does not translate cleanly to a warehouse operative with a handheld scanner, a field technician with a ruggedized tablet, or a store manager checking in for thirty seconds between shifts. Getting adoption in operational, industrial, and frontline B2B contexts requires a fundamentally different approach to onboarding, interface design, and what you even count as successful activation. This panel brings together operators who have built for those environments. Panelists will share the specific adaptations they made to their activation model for non-desk users: how they defined the first-value moment in a workflow context, how they designed onboarding for intermittent and interrupted use, how they measured adoption in environments where traditional analytics instrumentation does not work cleanly, and what the support model needs to look like when your user cannot easily stop and read a help article. Expect a practically grounded conversation with examples from manufacturing, logistics, retail, and field services.

The conversation about AI in enterprise product teams has moved on from whether to use it to how to integrate it without creating new dependencies, new risks, and new forms of technical debt. This panel brings together product leaders who have gone past the experimentation phase and are now running AI as a core part of how their teams operate. Panelists will cover where AI has genuinely changed how they work, where it has underdelivered, and the governance and process questions that most teams are still figuring out in real time. Expect honest disagreement about what good AI integration actually looks like inside a complex, regulated, or legacy-constrained enterprise environment. Attendee takeaways - Where AI is creating real leverage in enterprise product workflows versus where the hype has outrun the reality - The governance and process guardrails that make AI integration safe in regulated or risk-sensitive environments - How to evaluate AI tooling for enterprise product teams when every vendor is making the same claims - What changes about team structure and skill requirements when AI becomes a core part of how the product org operates

AI isn’t replacing product managers and product owners — it’s amplifying the need for them. But most organizations are having the wrong conversation. They’re focused on tooling, access, and certifications, while the market is telling a different story: when building gets cheap, knowing what’s worth building becomes the competitive advantage. In this session, we’ll explore what the evolving PM and PO role actually looks like in an AI-enabled delivery environment — grounded in real research, external thought leadership, and firsthand insights from teams already working this way. Attendee takeaways: - How AI is reshaping the PM/PO role from executor to orchestrator — and why that’s a good thing - Why prompting is really a critical thinking conversation, and how product judgment is the skill that makes AI capabilities actually deliver - What “vibe coding” and low-risk prototyping mean for POs — and where the boundaries are - How Agile frameworks are evolving toward lighter, more dynamic ways of working, and what that means for your team - The adoption gap nobody’s talking about — building faster only creates value when your business partners are ready - Practical strategies for growing the human capabilities that make AI investments pay off - Whether you’re a PM, PO, or product leader navigating this shift, this session will give you a clearer picture of where the role is headed — and what you can do right now to stay ahead of it.