Join Appcues CEO Ryan Barry and VP of Marketing Kristen Bryant Smith as they share how their team has navigated this shift. Specifically, they’ll unpack three primary sources of friction: - How to connect with customers when you’re moving fast, without adding to the noise - How to take new innovation to market when everyone is shipping so quickly - How to redefine the way product and marketing work together as AI changes who does what, including role clarity, expectations, cadences, and communication Ryan and Kristen will share how Appcues changed the way it operates to ease each point of friction, including what worked and what is still a work in progress. Then, they’ll facilitate small-group discussions to uncover how others are tackling the same challenges. You’ll leave with fresh ideas from your peers, a clearer view of where your own process breaks down, and a concrete starting point for working better with the team across the table. Built for product and marketing leaders who know something has to change, and who are ready to act on it