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Jim
Kim
Head of Product Acceleration
AWS
Jim Kim is a GTM executive specialising in AI-powered growth, market strategy, and turning emerging technology into sustainable revenue. With more than 15 years of experience spanning AWS, American Express, edtech, and education, he has led market entry strategies, scaled cross-functional teams, and driven AI adoption across SaaS organisations. At AWS, he built and led a Product Acceleration practice that shifted teams towards outcome-driven growth, delivering significant commercial impact and a 10x year-over-year increase in ARR. Jim brings a unique ability to connect product strategy, AI capabilities, and commercial execution, helping organisations translate innovation into measurable business outcomes. He is passionate about tackling complex challenges and engaging audiences ranging from executive leadership teams to large public forums. Jim holds an MBA from Duke University's Fuqua School of Business, an EdM from Harvard University, and is an AWS Certified AI Practitioner.
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19 November 2026 09:45 - 10:15
The procurement gauntlet: Designing self-serve for regulated industries that cannot move fast
Financial services, healthcare, and government are not the industries where PLG case studies get written. They are also where the opportunity is largest and the structural barriers — compliance, procurement timelines, data residency — make conventional self-serve essentially impossible. The speaker walks through the compliance infrastructure, UX decisions, and pricing structures that made a viable self-serve entry point possible in a heavily regulated vertical. Attendee takeaways - The compliance infrastructure that must exist before a regulated-industry free trial is legally viable - UX decisions that reduce security and legal surface area without degrading the sign-up experience - How to structure pricing so procurement can approve a self-serve entry point within their standard processes