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Benica
Griffin
Director, Technical Product Management
McDonald's
Benica is a seasoned IT professional and product leader, boasting 15+ years in Corporate Financial and Salesforce CRM project delivery, with over a decade in senior Project, Program, and Portfolio Management. Reporting directly to the Sr. IT Director, she's instrumental in maximizing development and upholding process efficiencies within PMO frameworks for global business institutes. An MBA and CSM, Benica's expertise covers Web Technologies, Operations, Agile Transformation, and performance metrics.
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20 November 2026 09:45 - 10:15
Invisible products: Beyond the interface to human-centric design
With so much focus on features and technology, it's easy to lose sight of the human experience. This keynote challenges product leaders to look beyond the screen and consider the emotional, social, and psychological impact of their products. We'll explore principles of behavioral psychology, ethical design, and creating products that seamlessly integrate into users' lives without demanding constant attention. Learn how to build "invisible products" that improve people's lives and foster long-term loyalty.