Mariah Craddick is a product strategist with deep experience in the news and media industry. She’s currently leading product strategy at The Atlantic with a focus on driving subscription growth and enabling retention through feature adoption and delightful subscriber experiences. Previously, she led teams as product manager at The Wall Street Journal, McClatchy, and Crain Communications, playing a key role in building features that drive readership and engage subscribers. Mariah is a fierce advocate for mentoring and training the next generation of media and product professionals and currently offers mentorship through organizations like the News Product Alliance, Online News Association, and The 19th. She also teaches product-focused programs at the Craig Newmark Graduate School of Journalism at CUNY.