The temptation to chase new features can overshadow the real goal: solving customer problems. This presentation explores how focusing on problems—rather than just building features—drives better product decisions, improves customer satisfaction, and fosters sustainable growth. Attendees will learn actionable frameworks for identifying high-impact problems, aligning cross-functional teams, and ensuring that every product iteration serves a clear, customer-centered purpose. Join us to redefine your product strategy and make problem-solving your guiding star for success.