AI is no longer just a feature, it's a fundamental shift in how we build, grow, and operate products. This keynote challenges senior leaders to move beyond tactical implementations of AI and re-architect their product strategy around it. We'll explore the critical decisions CPOs and VPs must make today to stay competitive tomorrow—from building the right data infrastructure and talent pipelines to re-evaluating their core value proposition in a world powered by generative AI. This is a look at the strategic imperative of AI, not just the technical details.