Markets swing. Tech shifts. Budgets tighten. The teams that win aren't the ones with the flashiest roadmap, but the ones with a portfolio that can take a punch and keep creating value. In this talk, I'll share a practical playbook for building resilience across both SaaS and hardware development: how to anchor on a clear brand promise, rebalance through economic cycles and make disciplined bets without starving your core portfolio. Expect real examples, simple tools you can use immediately, and a candid discussion about when to prune, when to double down, and how to keep your teams aligned when unexpected events impact your business.