What if your PMs could think like GMs—fluent in market cycles, GTM levers, and stage-specific investment strategy? In this keynote, Lauren Creedon (CPO at Goldcast) introduces the GM Playbook: a framework that empowers product teams to operate as revenue leaders. Attendees will learn how to align product investment portfolios with fiscal seasonality, drive innovation and expansion through ownership-based planning, and apply the 1-5-50 model to test, de-risk, and scale features without going full waterfall. With special relevance to AI experimentation, Lauren’s approach equips CPOs to coach outcome-driven teams who partner deeply with sales, marketing, and CS—turning macro awareness into micro execution.