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Alison
Eyo
Senior Product Designer
Picsart
Alison Eyo is a product designer specialising in AI-powered creative tools, UX strategy, and systems thinking. At Picsart, she works on AI-driven experiences that help users bring ideas to life, combining design craft with product strategy to create intuitive, high-impact products. Previously, Alison led design across fintech and payments platforms, delivering measurable improvements in customer experience and product performance. Alongside her product leadership, she is an active speaker, builder, and open-source contributor, recognised for her expertise in design systems, AI-enabled product design, and the intersection of design, engineering, and business strategy.
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02 December 2026 15:30 - 16:15
Panel | Growth mechanics for the AI era: Activation and conversion when self-serve meets sales-assist
Activation and conversion look different when the product itself is AI-native, and different again when self-serve has to coexist with a sales-assisted motion. This panel reframes classic growth mechanics for that reality. Expect a candid look at where self-serve wins, where sales-assist is still necessary, and how leading teams are drawing that line without confusing the buyer. Attendee takeaways - How AI changes activation and onboarding, not just the product itself - A practical way to decide where self-serve stops and sales-assist starts - What to measure differently in an AI-native growth funnel