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Event starts in:
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days :

3

: hours :

42

minutes

50

until tickets increase by £300

December 02 & 03, 2026
InterContinental London - The O2
1 Waterview Drive
London

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agenda

Two days of main stage sessions from product leaders at Mastercard, Citi, Experian, Ocado Technology and more. Expect deep dives into AI-first product strategy, sustainable PLG growth and what it really takes to lead through change. Fancy more? View our co-located tracks here.

Here's how it all unfolds.

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What's on
December 2
December 3
December 2
December 2
08:00
Exhibition & networking
Registration & welcome breakfast
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09:00
Product-Led Summit | Main stage
Chairperson opening remarks
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09:15
Product-Led Summit | Main stage
Built for the hard way: Growing product-led across every rulebook in Europe
Daniel Dalton, Director of Product Management, Sage
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09:45
Product-Led Summit | Main stage
Profitable by design: Growth metrics that matter when European capital is even more expensive
Alex Bibic, Head of Product, CFC
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10:15
Product-Led Summit | Main stage
The agentic fallacy: Why more AI doesn't mean better products
Ross Harris, Vice President, Product Management, Mastercard
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10:45
Exhibition & networking
Coffee break
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11:15
Product-Led Summit | Main stage
Panel | Prioritisation without the ceremony: Roadmap frameworks that survive stakeholder pressure
Gemma McCarthy-Maidment, Chief Product Officer, Ethifinance
Ross Harris, Vice President, Product Management, Mastercard
Supraja Russell, Former Product Director, Procter & Gamble
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11:15
Workshops
Workshop│Designing organisations for different team goals
Evgeniy Labunskiy, Head of Agile Practices, PrivatBank
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12:00
Product-Led Summit | Main stage
Interactive roundtables | AI, GDPR, and growth: What's actually blocking you
Alison Eyo, Senior Product Designer, Picsart
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12:45
Exhibition & networking
Lunch
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13:45
Product-Led Summit | Main stage
Panel | AI native product strategy: Making AI the engine, not the bolt-on
Kim Faura, Founder and CEO, Pheonix
Alex Bibic, Head of Product, CFC
Rebecca O'Brien, Product Director, Experian
Uxía Fernández Rodríguez, Head of Product, Fivium
Ysabel Jana Dela Rosa, Senior Product Manager, Ocado Technology
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14:30
Product-Led Summit | Main stage
300 million users, one million trade-offs: How to make better product decisions at scale
Olha Kashpur, Senior Product Manager, Flo Health Inc.
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15:00
Exhibition & networking
Coffee break
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15:30
Product-Led Summit | Main stage
Panel | Growth mechanics for the AI era: Activation and conversion when self-serve meets sales-assist
Wesley Rickards, Former Vice President of Product, Ebury
Shweta Choudhry, Vice President of Product Management, Mastercard
Alison Eyo, Senior Product Designer, Picsart
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15:30
Workshops
Workshop | The feature nobody upgrades for
Hamzah Hafesji, Head of Product, One Advanced
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16:15
Product-Led Summit | Main stage
Dancing with Goliath: Navigating product strategy against frontier labs
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16:45
Product-Led Summit | Main stage
Chairperson closing remarks
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17:15
Exhibition & networking
Happy hour sponsored by Product-Led Alliance
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December 3
08:00
Exhibition & networking
Registration & welcome breakfast
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09:00
Main stage
Chairperson opening remarks
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09:15
Main stage
AI in the back office, under the AI Act: Embedding intelligence into legacy software without tripping compliance
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09:45
Main stage
Scaling expert human judgment: A practical approach to evaluating agentic AI systems
Robin Padilla, Director of Product Management, Springer Nature
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10:15
Exhibition & networking
Coffee break
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10:45
Main stage
Panel | Is product-market fit ever really finished?
Sue Hitchmough, Product Manager, Mercator Digital
Robin Padilla, Director of Product Management, Springer Nature
Alexandra Davis, Director of Product Management, Oxford University Press
Uxía Fernández Rodríguez, Head of Product, Fivium
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11:30
Main stage
Testing the hypothesis that agentic tooling can help ship customer value with more confidence and faster, without compromising on quality
Lucy Pitticas-Rothwell, Head of Product Operations, FreeAgent (NatWest Group)
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12:00
Exhibition & networking
Lunch
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13:00
Main stage
Workshop | Retrofitting AI without a green-field roadmap: A working session for legacy product teams
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14:00
Main stage
Trust as the product: Why your customers will enforce the EU AI Act before Brussels does
Andy Griffiths, Senior Director of Product Management, Multiverse
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14:30
Main stage
The evolving PM role: Leading product through compressed teams and AI delegation
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15:00
Main stage
Chairperson closing remarks
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Early bird tickets

now on sale

  • Join two days of content, workshops, and discussions built for product and growth teams navigating Europe's regulatory landscape.

  • What to expect:

  • ➔ Fragmented markets, one playbook: Retrofit PLG across Europe's patchwork of procurement rules, works councils, and languages, without losing momentum in any single market.

  • ➔ Building AI within the AI Act: Practical approaches to embedding AI into legacy and vertical software under the EU's new risk-classification requirements, the compliance layer most AI advice skips.

  • ➔ GDPR and data residency, built in from day one: How leading orgs are designing self-serve growth around European data law, rather than retrofitting compliance after the fact.

London
December 2 & 3, 2026

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