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Andy
Griffiths
Senior Director of Product Management
Multiverse
Andy Griffiths is a product leader with more than a decade of experience building and scaling digital products across B2B and B2C organisations. Currently at Multiverse, he combines a strong technical background with customer-facing expertise to lead product strategy, platform development, and go-to-market initiatives, using data-driven insights to deliver meaningful customer outcomes. Throughout his career, Andy has worked across startups and global enterprises, leading cross-functional teams in Lean Agile environments. Passionate about building trust alongside great products, he is recognised for creating customer-centric product strategies, developing high-performing teams, and driving innovation across APIs, platforms, and user experience.
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03 December 2026 14:00 - 14:30
Trust as the product: Why your customers will enforce the EU AI Act before Brussels does
The increase in AI adoption has come with an increase in regulation - and far from being a lagging concern, it's now becoming a product differentiator. Brussels has pushed the EU AI Act's obligations to December 2027; but enterprise buyers aren't waiting - they want ever more confidence in what happens to their data. The act is only the newest line on a questionnaire already covering GDPR, ISO 27001, availability, resilience and security - non-functional requirements that can decide deals even more than a feature demo does. At Multiverse, Andy has stopped treating trust as a roadmap tax and started building it as a product capability: continuously generated audit evidence, reliability as a customer-facing feature, and regulation turned into reusable product primitives. This talk shares where that journey has taken them - and why trust belongs on the roadmap rather than behind it.