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Ysabel
Jana Dela Rosa
Senior Product Manager
Ocado Technology
Ysabel Jana Dela Rosa is a Senior Product Manager at Ocado Technology with extensive experience in e-commerce product management, specialising in building and launching impactful D2C and B2B products that enhance search and browse experiences. She brings a strong track record of leading digital optimisation initiatives across EMEA and APAC, as well as managing and mentoring junior Product Managers. With a data-driven approach to product development, Ysabel combines strong analytical skills with expertise in stakeholder management and cross-functional collaboration. She is passionate about using data and customer insights to drive measurable outcomes and create seamless digital experiences that deliver value for both customers and businesses.
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02 December 2026 13:45 - 14:30
Panel | AI native product strategy: Making AI the engine, not the bolt-on
Most product teams have added AI features. Fewer have rebuilt their product process around AI as the core engine for discovery, specs, research, and decision-making. This panel explores what changes when AI moves from feature to foundation. Panellists share what's actually working (and what isn't) when AI stops being a bullet point on the roadmap and starts reshaping how the whole product team operates. Attendee takeaways - The difference between “AI features” and an AI-native product process - Where AI is genuinely changing discovery and specs, not just execution - Practical first steps for teams still treating AI as a bolt-on