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Wesley
Rickards
Former Vice President of Product
Ebury
Wesley Rickards is a senior product leader with extensive experience in client platforms, account services, and digital experiences, with a particular focus on scaling global cross-border payments. As former VP of Product at Ebury, he led product initiatives across complex financial services environments, helping build and scale solutions that support international businesses and their payment needs. Wesley brings expertise in product strategy, platform development, customer experience, and cross-functional leadership, with a strong understanding of the challenges involved in building scalable financial products for global markets.
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02 December 2026 15:30 - 16:15
Panel | Growth mechanics for the AI era: Activation and conversion when self-serve meets sales-assist
Activation and conversion look different when the product itself is AI-native, and different again when self-serve has to coexist with a sales-assisted motion. This panel reframes classic growth mechanics for that reality. Expect a candid look at where self-serve wins, where sales-assist is still necessary, and how leading teams are drawing that line without confusing the buyer. Attendee takeaways - How AI changes activation and onboarding, not just the product itself - A practical way to decide where self-serve stops and sales-assist starts - What to measure differently in an AI-native growth funnel