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Gemma
McCarthy-Maidment
Chief Product Officer
Ethifinance
Gemma McCarthy-Maidment is a Chief Product Officer and digital leader with extensive experience scaling B2B SaaS, data intelligence, insights, and two-sided marketplace businesses. She specialises in transforming complex products and data-driven solutions into scalable, customer-focused offerings, with a particular focus on sustainability and technology for good. Now at EthiFinance, Gemma brings a strong track record of product leadership and executive-level experience, alongside her work as a coach, advisor, and speaker. She is passionate about using technology, data, and product innovation to drive meaningful business and societal impact.
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02 December 2026 09:45 - 10:30
Panel | Prioritisation without the ceremony: Roadmap frameworks that survive stakeholder pressure
Every product team has a prioritisation framework. Most of them fall apart the moment a senior stakeholder pushes back. This panel brings together product leaders who've built roadmaps that hold up under real pressure, without turning planning into a quarterly ceremony. Expect a practical, occasionally blunt conversation about what to cut from your prioritisation process, and what to protect at all costs when the room disagrees with your priorities. Attendee takeaways - A lighter-weight alternative to heavyweight scoring frameworks - How to defend a roadmap decision without re-running the whole analysis - Where to draw the line between stakeholder input and stakeholder control