Chief Product Officer
Ethifinance
Gemma McCarthy-Maidment is a Chief Product Officer and digital leader with extensive experience scaling B2B SaaS, data intelligence, insights, and two-sided marketplace businesses. She specialises in transforming complex products and data-driven solutions into scalable, customer-focused offerings, with a particular focus on sustainability and technology for good.
Now at EthiFinance, Gemma brings a strong track record of product leadership and executive-level experience, alongside her work as a coach, advisor, and speaker. She is passionate about using technology, data, and product innovation to drive meaningful business and societal impact.