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Olha
Kashpur
Senior Product Manager
Flo Health Inc.
Olha Kashpur is a growth and monetisation leader with over 10 years of experience across product growth, marketing, and revenue optimisation. She has led initiatives across a range of industries, with a strong focus on subscription-based businesses, experimentation, and strategies that drive sustainable commercial growth. At Welltech, Olha helped drive subscription revenue growth, achieving strong rankings for both revenue and downloads. Her experience also includes developing marketing strategies and optimising revenue streams at Dream Hostels and Carlsberg. With a Master’s in Marketing and certifications in product growth and revenue management, she brings a data-driven, results-focused approach to scaling products and maximising customer and business value.
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02 December 2026 14:30 - 15:00
300 million users, one million trade-offs: How to make better product decisions at scale
When you build products used by hundreds of millions of people, the biggest challenge is no longer generating ideas - it’s deciding which opportunities are truly worth pursuing. Ohla explores how product leaders can use ROI as a product thinking tool, not just a financial metric, to make better decisions at scale. It’s about evaluating opportunities through multiple lenses: user impact, business value, strategic alignment, learning potential, and long-term growth.