Sign In
Register

Partner with us

Register now

Call to action
Your text goes here. Insert your content, thoughts, or information in this space.
Button

Back to speakers

Lucy
Pitticas-Rothwell
Head of Product Operations
FreeAgent (NatWest Group)
Lucy Pitticas-Rothwell is Head of Product Operations at FreeAgent (NatWest Group), where she leads AI and product operating model transformation. Her career spans running a £10m annual revenue product portfolio with double digit growth, building a global AI content business from zero to £2.2m revenue as Managing Director, a data science role, and more recently, product management, commercial growth and AI transformation at FreeAgent. She’s drawn to ambiguous, high-stakes problems — launching new ventures, entering new markets, turning early ideas into commercial outcomes and building new things inside established organisations.
Button
03 December 2026 11:30 - 12:00
Testing the hypothesis that agentic tooling can help ship customer value with more confidence and faster, without compromising on quality
The product, engineering and design division in FreeAgent has been testing the following hypothesis: “We believe that by adopting agentic tooling across our team, we will ship customer value features with more confidence, at a faster rate, without compromising on the quality level that continues to differentiate our product experience.” This talk will explain how people across P&E, from execs to engineers were aligned towards testing this hypothesis, the experimentation frameworks used, the challenges faced throughout and how we plan to move forward. Attendee Takeaways - How Product can solve the problem using the three layers of AI capability: Ways of working (in the - product development life cycle), tool usage, tool capability and data integration - A model for rapid test-and-learn - A model for measuring results of AI