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Lucy
Pitticas-Rothwell
Head of Product Operations
Free Agent (Natwest Group)
Lucy is Head of Product Operations at FreeAgent, an Edinburgh-based company which provides accountancy software to small businesses, and is fully owned by Natwest Group. Lucy has worked previously as a Group Product Manager (overseeing product for five product squads), Head of Product, and Managing Director of a small business.
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03 December 2026 11:30 - 12:00
Testing the hypothesis that agentic tooling can help ship customer value with more confidence and faster, without compromising on quality
The Product, Engineering and Design division in FreeAgent has been testing the following hypothesis: “We believe that by adopting agentic tooling across our team, we will ship customer value features with more confidence, at a faster rate, without compromising on the quality level that continues to differentiate our product experience.” This talk will explain how people across P&E, from execs to engineers were aligned towards testing this hypothesis, the experimentation frameworks used, the challenges faced throughout and how we plan to move forward. Attendee Takeaways - How Product can solve the problem using the three layers of AI capability: Ways of working (in the - Product Development Life Cycle), Tool usage, Tool capability and Data integration - A model for rapid test-and-learn - A model for measuring results of AI