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Uxía
Fernández Rodríguez
Head of Product
Fivium
Uxia Fernandez Rodriguez is a product leader with over a decade of experience driving cross-functional teams to plan, build, and scale B2B/SaaS and marketplace products across various industries—from regulated compliance verticals like healthcare, clinical and information security to learning and development, platforms, analytics and project management. Formerly Head of Product at Adaptavist, Uxia led diverse product teams in delivering impactful solutions across industries, bringing products together under a unified strategic vision. Recognized for her thoughtful approach to product innovation, she is also a sought-after speaker on product-led growth, market alignment, and building products that genuinely resonate with users.
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02 December 2026 13:45 - 14:30
Panel | AI native product strategy: Making AI the engine, not the bolt-on
Most product teams have added AI features. Fewer have rebuilt their product process around AI as the core engine for discovery, specs, research, and decision-making. This panel explores what changes when AI moves from feature to foundation. Panellists share what's actually working (and what isn't) when AI stops being a bullet point on the roadmap and starts reshaping how the whole product team operates. Attendee takeaways - The difference between “AI features” and an AI-native product process - Where AI is genuinely changing discovery and specs, not just execution - Practical first steps for teams still treating AI as a bolt-on