Every product team has a prioritisation framework. Most of them fall apart the moment a senior stakeholder pushes back. This panel brings together product leaders who've built roadmaps that hold up under real pressure, without turning planning into a quarterly ceremony. Expect a practical, occasionally blunt conversation about what to cut from your prioritisation process, and what to protect at all costs when the room disagrees with your priorities. Attendee takeaways - A lighter-weight alternative to heavyweight scoring frameworks - How to defend a roadmap decision without re-running the whole analysis - Where to draw the line between stakeholder input and stakeholder control

As AI agents become increasingly capable of researching, evaluating, and purchasing on our behalf, many organisations are rushing to make every workflow agentic. But what if they're solving the wrong problem? This keynote challenges one of the biggest assumptions in product management: that every process benefits from more agentic AI. Drawing on examples from corporate travel, payments and digital commerce, we explore why some flows are ripe for AI transformation while others would actively be damaged. The future won't be defined by AI taking more actions. It will be defined by AI making better decisions. The winners of the AI era won't be the companies that use AI everywhere. They'll be the companies that know exactly where intelligence belongs.