Activation and conversion look different when the product itself is AI-native, and different again when self-serve has to coexist with a sales-assisted motion. This panel reframes classic growth mechanics for that reality. Expect a candid look at where self-serve wins, where sales-assist is still necessary, and how leading teams are drawing that line without confusing the buyer. Attendee takeaways - How AI changes activation and onboarding, not just the product itself - A practical way to decide where self-serve stops and sales-assist starts - What to measure differently in an AI-native growth funnel