Rebecca O'Brien is a Product Director at Experian, leading product strategy and development for Ascend Analytics across the UK and Ireland. She brings experience in building and delivering data-driven products that help organisations make better-informed decisions and unlock greater value from analytics. With a focus on product leadership, analytics, and customer-centric innovation, Rebecca works at the intersection of technology, data, and business outcomes. Her experience positions her well to share insights on scaling analytics products, driving product strategy, and turning complex data capabilities into practical solutions for customers.