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Rebecca
O'Brien
Product Director
Experian
Rebecca O'Brien is a Product Director at Experian, leading product strategy and development for Ascend Analytics across the UK and Ireland. She brings experience in building and delivering data-driven products that help organisations make better-informed decisions and unlock greater value from analytics. With a focus on product leadership, analytics, and customer-centric innovation, Rebecca works at the intersection of technology, data, and business outcomes. Her experience positions her well to share insights on scaling analytics products, driving product strategy, and turning complex data capabilities into practical solutions for customers.
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02 December 2026 13:45 - 14:30
Panel | AI native product strategy: Making AI the engine, not the bolt-on
Most product teams have added AI features. Fewer have rebuilt their product process around AI as the core engine for discovery, specs, research, and decision-making. This panel explores what changes when AI moves from feature to foundation. Panellists share what's actually working (and what isn't) when AI stops being a bullet point on the roadmap and starts reshaping how the whole product team operates. Attendee takeaways - The difference between “AI features” and an AI-native product process - Where AI is genuinely changing discovery and specs, not just execution - Practical first steps for teams still treating AI as a bolt-on