02 December 2026 15:30 - 16:15
Panel | Growth mechanics for the AI era: Activation and conversion when self-serve meets sales-assist
Activation and conversion look different when the product itself is AI-native, and different again when self-serve has to coexist with a sales-assisted motion. This panel reframes classic growth mechanics for that reality.
Expect a candid look at where self-serve wins, where sales-assist is still necessary, and how leading teams are drawing that line without confusing the buyer.
Attendee takeaways
- How AI changes activation and onboarding, not just the product itself
- A practical way to decide where self-serve stops and sales-assist starts
- What to measure differently in an AI-native growth funnel