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Axel
Sooriah
Product Management Evangelist
Atlassian
Axel is a Product Management Evangelist at Atlassian where he helps teams unlock new ways of working with Jira Product Discovery. Previously, Axel coached teams in modern product management practices at companies like Contentsquare, Openclassrooms and Welcome to the Jungle. And prior to coaching, Axel held product leadership roles at companies like 11:FS, Verisure and Barclays. Axel is a notorious foodie who almost dropped everything to pursue a career as a chef but decided he would invest in the next best option: Axel’s Bento.
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03 December 2025 11:15 - 11:45
3 dimensions to evaluate when scaling practices for product transformation
Have you ever tried rolling out a new product practice only to watch it crash and burn? Most organizations get this transformation wrong because they miss 3 make-or-break dimensions that will determine success. Join this session to discover these dimensions and walk away with practical tools to make changes that actually stick - whether you're wrestling with goal-setting, discovery practices, or any other transformation.