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Brigitte
West
Executive Director of Product
DrDoctor
Brigitte is a visionary product leader passionate about transforming healthcare through technology. She excels at guiding organisations in using innovative solutions to address complex health challenges. Her distinctive background, combining deep experience in product development, rigorous research, and insightful policy understanding, allows her to create and scale health tech products that are both evidence-based and genuinely user-centered.
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04 December 2025 09:15 - 09:45
Product market implementation fit: Where evidence drives growth
This talk introduces a practical, five-stage model for Product Market Implementation Fit (PMIF) — the driver of sustainable growth in B2B SaaS. You’ll learn why PMIF isn’t a single moment, how evidence guides you through each stage, and why implementation is the engine of impact, adoption, and scale. We’ll cover: PMF vs PMIF The five stages of PMIF How evidence moves you from one stage to the next The signals of PMIF success (and how to measure them)