In a world where companies strive for purpose, can you truly balance social impact with aggressive growth? As a global B Corp and PE-backed retailer of used books, World of Books Group faced this very paradox. This session will explore how we embraced a product-led growth (PLG) mindset not just to drive revenue, but to scale our mission. We'll dive into the unique challenges and opportunities of a re-commerce business model, where our product isn't just a digital tool—it's a physical book with a circular journey. You'll learn: How to build a mission-driven PLG strategy: Discover the framework we used to align product roadmaps with our B Corp values, turning sustainability into a key driver for user acquisition and retention. The power of the C2B flywheel: We'll break down how our product-led approach to sourcing (C2B) directly fuels our D2C growth, creating a powerful, self-reinforcing business model. Defining success beyond the bottom line: Learn how we measure and communicate impact, using product metrics to tell a compelling story of both profit and purpose. This talk is for any product leader or senior event producer who wants to understand how a strong mission, when combined with a sophisticated product strategy, can transform a "good" business into a truly "great" one.