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Jamie
Seedhouse
Head of Product
Gumtree
Jamie is an accomplished product leader with two decades of experience transforming some of the UK's most prominent eCommerce and marketplace platforms, including eBay, B&Q, Screwfix, and Gumtree. Throughout his career, Jamie has successfully spearheaded large-scale strategic initiatives, from multi-year eCommerce transformations and complete web & app relaunches to launching innovative new concepts that have profoundly reshaped customer experiences and driven significant business impact. He is deeply passionate about solving meaningful customer problems to fuel sustainable business growth.
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03 December 2025 14:15 - 14:45
Building for bots: The rise of the personal AI assistant and how it will change how we create products
AI assistants like ChatGPT are fundamentally transforming how consumers research and purchase products. This session explores the rapid evolution from conversational AI to "agentic AI" – autonomous assistants that can perform tasks on behalf of users. We will examine both the opportunities and threats this presents and explore the critical question of who we should be designing products for in the future - human users or AI agents?