Generative AI is no longer just an exciting technological advancement –– it’s a seismic shift in the SaaS landscape. Companies today are grappling with how to not only integrate AI into their products but how to do so in a way that makes financial sense. With the cost of developing AI capabilities growing, finding a flexible monetisation strategy has become mission-critical. But how do you monetise AI in a way that keeps your business sustainable and your customers engaged? In this session, you’ll learn how to harness the disruptive power of AI and turn it into a revenue-generating asset. Backed by an acclaimed recent in-depth study of over 70 real-world GenAI offers conducted by Michael, we’ll explore the four avenues for packaging AI offerings, the importance of usage-based pricing, and how to craft a strategy that is agile, scalable, and aligns with customer values. You’ll walk away with the following insights: - GenAI as a game shanger: Learn why GenAI is revolutionizing SaaS and how it opens new opportunities to innovate your business model. - Smart pricing strategies. - Packaging for profit: Get insights into the key avenues for designing and packaging AI capabilities to maximize ROI. - Agility in monetisation: Discover how to keep your monetization strategy flexible and scalable to adapt to the rapid pace of AI advancements. - Proven industry frameworks: Walk away with actionable strategies from industry experts on successfully monetizing AI offerings.