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Limor
Hadas-Sonnenschein
Head of Product (Mobile Apps)
zooplus
A passionate advocate for impactful technology, Limor brings over 10 years of experience as a Product Leader in the internet industry, with a deep specialization in mobile applications and e-commerce. Her expertise lies in product development, strategic business analysis, and empowering cross-functional teams to deliver on ambitious goals. Limor has a proven track record of successfully guiding content, mobile applications, and internet projects from vision to execution, meticulously managing budgets and schedules. Her comprehensive background in engineering, program management, analytics, and software development, combined with extensive e-commerce knowledge, enables her to build and optimize solutions that truly resonate with users and drive significant business value.
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04 December 2025 11:15 - 11:45
Beyond the vanity metrics: Measuring what truly matters in Product-Led Growth
In the era of product-led growth, businesses are increasingly focused on delivering exceptional customer experiences and driving sustainable growth. However, many organizations rely solely on vanity metrics that may not provide a true reflection of their performance. This keynote will explore the limitations of vanity metrics and discuss the importance of measuring what truly matters in product-led growth. We will delve into key performance indicators (KPIs) that align with business objectives and customer success. Attendees will learn how to identify and track meaningful metrics, analyze data to gain actionable insights, and make data-driven decisions to optimize product development and customer engagement. By focusing on the right metrics, businesses can achieve sustainable growth and deliver long-term value to their customers.