In a world where product management is often defined by hard skills and roadmaps, the true path to career progression is mastering a different discipline: Influence-Led Growth (ILG). This keynote introduces a new framework for advancing your career by shifting the focus from managing products to genuinely leading people. This isn't about getting buy-in; it's about building a robust, authentic career on trust and strategic relationships. In this session, you'll learn: - How to build strategic relationships with peers and stakeholders, moving them from adversaries to allies. - The art of “managing up” by anticipating your manager’s needs to build trust and autonomy. - Why a powerful vision, delivered with conviction, is your most important tool for influence. - Tactical ways to build credibility and show leadership, even when you have no formal authority. - How to proactively design your career, rather than simply following the path laid out for you. This is a new playbook for a new era of product leadership, forged by someone who learnt these principles on the front line. Having honed this expertise before the discipline was widely recognised, Mahmoud brings 15 years of personal lessons to the stage so that you don't have to learn them the hard way! Get ready to shift your mindset and use influence as the primary lever for your career progression.