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Mahmoud
El-Azzeh
Vice President of Product Management
Carry1st
Mahmoud is a product leader with over 15 years of B2C and B2B experience in e-commerce, fintech, and gaming. He is a proven Product-Led Growth champion, known for launching global brands like DAZN, scaling startups by 6x, and driving over $80M in product-driven ARR. A data-led executor, Mahmoud is skilled at shaping strategy from ambiguity, optimizing funnels, and delivering AI-driven MVPs. He is passionate about building high-performing product cultures and is a dedicated mentor, actively helping professionals advance their careers and coaching new talent into the product field.
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04 December 2025 09:45 - 10:15
Beyond ownership: How to build a product culture that drives obsession, not just execution
Great product teams don’t just execute—they obsess. A strong product culture isn’t built on process alone; it’s shaped by ownership, curiosity, and a relentless focus on the customer. Yet, many teams operate in a ship-first, think-later mindset, lacking the autonomy and experimentation culture needed to drive true innovation. In this session, we’ll break down the 3 pillars of product obsession. You’ll walk away with practical strategies to transform your team’s mindset, embed a culture of continuous learning, and unlock the next level of product-led growth.