Michael Mansard is the EMEA Chair of the Subscribed Institute and Principal Director of Subscription Strategy at Zuora, where he has helped over 300 companies across industries optimize their recurring models for growth. With extensive experience as a SaaS start-up investor, advisory board member, and guest lecturer at INSEAD, Michael is renowned for his ability to guide businesses in innovating and thriving through effective monetization strategies. He is also the EMEA Chair of the think tank 'The Subscribed Institute.'