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Olaf
Hofmann
Global Director for Product Management
Tide
Olaf Hofmann has 15+ years experience working across business administration with a focus on accounting and IT industry. Olaf has mixed academic study with practical working experience. He worked as a Java Developer in different positions before he moved into Agile Project Management managing the architecture and development process up-to the launch of BSkyB's iOS mobile Sky Go application. During this he organised and managed an agile team of 13 - to ensure the delivery in time and budget.
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03 December 2025 11:45 - 12:30
Interactive roundtable discussions
In this networking roundtable session, attendees will have a chance to connect with fellow product peers and learn from each other. Each discussion topic will be led by an expert speaker, who will facilitate and guide the conversation to ensure maximum impact. Discussion topics: 1. Crafting a tailored framework for product lifecycle management 2. Cross-functional collaboration in delivering transformational change 3. Unlocking the full potential of your product lifecycle: Strategies for sustainable growth 4. Cultivating success: Building a mentorship framework for product managers 5. Storytelling for product managers
03 December 2025 15:45 - 16:15
The B Corp paradox, how product-led thinking made 'good' business, great business
In a world where companies strive for purpose, can you truly balance social impact with aggressive growth? As a global B Corp and PE-backed retailer of used books, World of Books Group faced this very paradox. This session will explore how we embraced a product-led growth (PLG) mindset not just to drive revenue, but to scale our mission. We'll dive into the unique challenges and opportunities of a re-commerce business model, where our product isn't just a digital tool—it's a physical book with a circular journey. You'll learn: How to build a mission-driven PLG strategy: Discover the framework we used to align product roadmaps with our B Corp values, turning sustainability into a key driver for user acquisition and retention. The power of the C2B flywheel: We'll break down how our product-led approach to sourcing (C2B) directly fuels our D2C growth, creating a powerful, self-reinforcing business model. Defining success beyond the bottom line: Learn how we measure and communicate impact, using product metrics to tell a compelling story of both profit and purpose. This talk is for any product leader or senior event producer who wants to understand how a strong mission, when combined with a sophisticated product strategy, can transform a "good" business into a truly "great" one.