We've all felt the dopamine hit of watching AI knock out a tedious task in seconds. But here's the uncomfortable truth: if you're only using AI to work faster, you're missing its transformative potential. While most product teams cluster around low-value automation summarizing meetings, formatting documents, generating copy the real winners are quietly using AI to tackle problems that seemed impossible just two years ago. They're analyzing customer behavior patterns across millions of interactions, identifying market gaps through real-time competitive intelligence, and stress-testing their product strategies with a thoughtful AI partner. In this talk, I'll reveal the hidden spectrum of AI applications in product operations, from basic task automation to strategic insight generation. Through real examples, you'll see how teams transitioned from "AI makes us faster" to "AI makes us smarter" and the specific techniques they used to get there. You'll leave with a clear framework for evaluating your current AI investments and practical next steps for unlocking AI's true