22 September 2025 13:30 - 14:00
Lead the change, don't just support it: How product operations can drive company-wide transformation.
Product Operations teams are uniquely positioned to drive company-wide transformation, combining cross-functional influence, operational rigor, and close proximity to product decision-making. This session explores how product ops can evolve beyond enablement to become a true strategic force within the business — and what it takes to make that shift happen.
Using a real case study from a company-wide transformational initiative that touched Legal, Finance, revenue operations, sales, marketing, customer success, and more, this talk walks through how a Product Operations team championed a complex initiative from the center without direct authority over any of the functions involved.
Attendees will leave with a practical framework for positioning their Product Ops function to lead transformational initiatives, concrete tactics for building cross-functional alignment and executive trust, and a case study that shows what this looks like when it works.