Sign In
Register

Partner with us

Register now

Call to action
Your text goes here. Insert your content, thoughts, or information in this space.
Button

Back to speakers

Fernanda
Muñoz
Staff Program Manager
6sense
María Fernanda Muñoz is a Staff Program Manager at 6sense with more than a decade of experience leading large-scale, cross-functional initiatives across SaaS organizations. Based in Costa Rica, she specializes in connecting Product, Engineering, and Go-To-Market teams to deliver customer-centric outcomes, aligning technical execution with business strategy and field insights. Known for orchestrating complex programs across the full product lifecycle, María brings a strong operational and strategic perspective to scaling collaboration in fast-moving technology environments. Her work focuses on driving alignment between teams, improving execution across organizations, and ensuring products are built with both customer needs and commercial impact in mind.
Button
22 September 2025 13:30 - 14:00
Lead the change, don't just support it: How product operations can drive company-wide transformation.
Product Operations teams are uniquely positioned to drive company-wide transformation, combining cross-functional influence, operational rigor, and close proximity to product decision-making. This session explores how product ops can evolve beyond enablement to become a true strategic force within the business — and what it takes to make that shift happen. Using a real case study from a company-wide transformational initiative that touched Legal, Finance, revenue operations, sales, marketing, customer success, and more, this talk walks through how a Product Operations team championed a complex initiative from the center without direct authority over any of the functions involved. Attendees will leave with a practical framework for positioning their Product Ops function to lead transformational initiatives, concrete tactics for building cross-functional alignment and executive trust, and a case study that shows what this looks like when it works.