Karen
Pfeifer
Senior Vice President, Enterprise Data
Audacy, Inc.
Karen Pfeifer is a Senior Enterprise Data Executive with over 25 years of experience in leading data product teams in the entertainment media and streaming distribution industry. Karen has just joined Audacy (a leading multi-platform audio content and entertainment company) as SVP, Enterprise Data. She was most recently with Disney Streaming leading data product and then strategy & operations on the Data Technology team. Karen has also held data leadership roles at prominent companies such as Hulu, Comcast/NBCU, and DIRECTV/AT&T. Karen's expertise lies in data strategy, product launch, and leveraging platforms, tools, and processes to transform data into trusted, accessible, and insightful assets. She holds a B.A. in Music from UCLA and an M.S. in Analytics and Data Science from St. Joseph's University.
05 September 2024 11:45 - 12:15
The four A's of data product launch
Led by Karen Pfeifer formerly from the Data Tech & Product, Strategy & Launch team, this presentation will dive into the unique challenges and solutions that have been developed for launching data products within the company. The four A's launch framework, which includes assemble, amplify, account, and announce will be discussed in detail, offering invaluable insights for early to mid-career and seasoned data professionals alike. You will gain a clear understanding of what launch processes set data products apart as world-class and valuable, as well as the specific artifacts and processes used by the Disney team that make our launch framework successful. From assembling the right resources to amplifying the value proposition, to holding ourselves accountable for success, and Announcing the launch, you will walk away with practical insights and best practices to implement in your own internal data product launches. Don't miss this opportunity to learn from an expert formerly at Disney and elevate your internal data product launch strategies!
04 September 2024 11:30 - 12:30
Interactive roundtable discussions
Engage in interactive discussions alongside all of our speakers, and your peers as we explore key topics in product operations, sharing insights and ideas to enhance processes and drive success. Discussion topics: Product ops in embedded teams: Navigating ambiguity Scaling product delivery strategies Balancing process and flexibility Building credibility with product, eng, and design teams Defining effective metrics for product ops teams Customer-centric product operations