Convincing someone they need something they don’t yet recognize as valuable is equal parts art, psychology, and strategy. In this session, we’ll explore how to identify and activate the latent needs of leadership teams whether around collaboration, transparency, accountability, or planning and transform initial resistance into actionable realization. By surfacing hidden pain points and reframing value, we’ll uncover new pathways for buy-in and alignment into building a product operations function. Key takeaways: → Spot the early signs leadership needs ops, even if they don’t say it out loud. → Use pain-point mapping to connect product ops to business critical gaps. → Reframe value by translating messy problems into operational wins. → Build trust by delivering quick wins that speak leadership’s language.