Partner with us

Register now

Call to action
Your text goes here. Insert your content, thoughts, or information in this space.
Button

Back to speakers

Amrita
Choudhury
Director of Product, Platform Experince
AVIV Group
Amrita is a seasoned product leader with over 18 years of experience driving product strategy, management, transformation, and innovation across diverse industries. Currently, as Director of Product of Aviv Connectivity Products (ACP) at Aviv, she leads a dynamic team in building the API marketplace for real estate in Europe, focusing on API-as-products within the platform experience journey. Her expertise lies in crafting and executing impactful product strategies that deliver tangible results.
Button
25 June 2026 10:45 - 11:15
Crafting compelling narratives: Storytelling hacks for the invisible product
In the B2B world, not all products are visible — some live in APIs, data models, or background systems that never touch a user interface. Yet, they carry immense value. So how do you tell a story about something people can’t see? This keynote explores how to craft compelling narratives when the product isn’t on the shelf — it's in the stack. Drawing on real-world experience from navigating the unseen layers of enterprise technology, Amrita Choudhury shares practical storytelling hacks that help product leaders translate complexity into clarity, build trust without the pitch, and move buyers to action through imagination, proof, and momentum.