Is your Product Led Growth strategy ready for the AI revolution? In this session, we'll start with three programs that you should be planning for: - AI assistance: Provide personalised support at scale, guide users to "aha" moments faster, and proactively address potential roadblocks. - Agentic workflows: Accelerate productivity and ensure your messaging is always on point by automating content creation and governance tasks. - Predictive analytics: Anticipate user needs, identify high-value segments, and optimize your product roadmap for maximum impact. The era of AI also demands authentic and compelling content that resonates with your customers. We'll explore how to foster a culture of creativity and innovation within your organisation, build organisational champions, and develop an upskilling strategy to leverage the tools of the future. Leave this session inspired to transform your PLG strategy with AI, and equipped with practical tips and insights.