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Irina

Lapshina

Regional Product Director, Digital Commerce Solutions, Europe

Mastercard

Irina is a payments industry veteran with eighteen years of experience launching and commercializing products across Europe, Asia, the Middle East, and Africa. Her expertise lies in acquiring, e-commerce, regulations, tokenization, and fraud prevention. She is skilled in market entry, stakeholder management, and data analysis. Irina is passionate about product growth and sharing her global payment knowledge.

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24 June 2025 10:15 - 10:45

Comms that inspire: Building a product-led organisation

This session explores the critical role of communication in building a product-led organisation. We will delve into how clear, consistent, and inspiring communication can align teams, foster a customer-centric culture, and drive product success. Attendees will learn practical strategies for communicating the product vision, gathering feedback, and promoting transparency across the organisation.