Partner with us

Register now

Call to action
Your text goes here. Insert your content, thoughts, or information in this space.
Button

Back to speakers

Kateryna
Ogar
Product Manager
Cisco
Kateryna O. is a Product Manager at Cisco with expertise in fintech, enterprise observability, and scalable product delivery within complex global environments. With experience spanning organisations including Cisco, NASDAQ, Ericsson, and Volvo, she has led end-to-end product strategy and large-scale rollouts focused on operational resilience and customer impact. Beyond her product leadership work, Kateryna is an active mentor and speaker within the international tech community, supporting initiatives including Women in Tech and Women Who Code.
Button
18 June 2026 16:00 - 16:45
Data-driven vs. intuition-led: Your framework for product decisions
In an era of AI, automation, and endless dashboards, data-driven has become the default badge of credibility. But are we mistaking measurable for meaningful? As product teams increasingly optimise for what can be tracked, tested, and automated, we risk sidelining something just as critical: human judgment. In a world that prizes certainty, is intuition becoming undervalued, or even dismissed? This dynamic debate challenges the assumption that more data automatically leads to better decisions. One side argues for rigorous, evidence-based product thinking. The other makes the case for PM intuition, experience, and context-led calls, particularly in ambiguous, zero-to-one, or high-velocity environments. Panelists will share real examples of when data clarified the path and when it misled, delayed, or diluted bold thinking. The audience votes before and after the session, testing their own assumptions and seeing whether perspectives shift. Expect spirited discussion, practical frameworks, and clear guidance on when to trust the numbers and when to trust your judgment.