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Katya
Denike
Chief Product Officer
Holland & Barrett
Currently serving as the Chief Product Officer at Holland & Barrett, Katya leads the global product team across an extensive portfolio of products, including digital platforms, in-store customer assistance apps, core commercial products, and innovative health and wellness solutions. Katya is responsible for creating and executing a comprehensive product strategy that aligns with the company's goals while fostering a product-led culture and driving digital transformation throughout the organization. Throughout her career, Katya participated and pioneered a number of digital transformations at large-scale companies. Coming from a technical background, she has always had a special interest in machine learning and artificial intelligence and she successfully led the implementation of cutting-edge machine learning algorithms across multiple products and industries, including tech powerhouse Yandex and Ozon (e-commerce/marketplace with 5bln GMV, #1 in Russia). She’s also a passionate advocate of humanising work and has recently started her podcast about working moms called "Rocking Cribs & Careers".
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24 June 2025 11:15 - 12:15
Panel: In the trenches - Product building when the playbook fails
Established product frameworks provide a foundation, but real-world product leadership demands adaptability in the face of unpredictable market shifts and technical challenges. We'll move beyond theoretical abstractions and focus on actionable, technical insights, exploring: - Re-evaluate product strategies in response to market disruptions. - Prioritise effectively when resources are constrained. - Maintain team morale and focus during turbulent times. Join us for a discussion that moves beyond best practices and explores the essential skills for leading product-led growth in today's dynamic landscape.