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Osama

Ali

Head of Product

Empathy Lab

Osama (OG) Ali is a global AdTech product expert and AI-focused product leader, currently serving as Head of Product Management at Empathy Lab by EPAM in London. He leads Generative AI and agentic product initiatives, focusing on scalable platform design and intelligent, data-driven product ecosystems. With deep expertise in advertising technology and AI-enabled solutions, Osama is known for combining pragmatic execution with visionary product thinking. His work spans advanced personalization, platform architecture, and next-generation AI capabilities, helping organizations translate emerging technologies into commercially viable products. Recognized for his strategic mindset and hands-on leadership style, he brings a strong focus on outcome-driven product development, cross-functional alignment, and scalable product strategy. Osama holds a degree from Assiut University and is regarded as a forward-looking voice in AI-powered and AdTech product innovation.

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18 June 2026 12:15 - 13:00

AI product workflow hackathon: From prompts to agentic systems

Step into a high-energy, hands-on session where you’ll both craft AI prompts and design mini agentic workflows for real product tasks. Working in small teams, you’ll generate prompts for research, personalisation, or reporting, then quickly transform them into practical AI-driven workflows that orchestrate tools, context, and decisions. Multiple AI and product experts circulate to challenge assumptions, share tips, and highlight patterns. All outputs are captured in a shared library, giving every participant a toolkit of prompts and workflow designs to use immediately back at work. This isn’t a lecture; it’s fast-thinking, collaborative, festival-style problem solving.